Marketing research :
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - 910 p. : ill. ; 29 cm.
Includes bibliographical references and index.
8131707067
Marketing research.
Marketing research--Methodology.
658.83 / MAM
Marketing research : an applied orientation / Naresh K. Malhotra. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - 910 p. : ill. ; 29 cm.
Includes bibliographical references and index.
8131707067
Marketing research.
Marketing research--Methodology.
658.83 / MAM