Strategic marketing channel management /
Bowersox, Donald J.
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper. - New York : McGraw-Hill, c1992. - xix, 488 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references (p. 458-459) and index.
0070067570 0071129162 9780071129169
Marketing channels--Management.
Business logistics.
Physical distribution of goods.
658.84 / BOS
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper. - New York : McGraw-Hill, c1992. - xix, 488 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references (p. 458-459) and index.
0070067570 0071129162 9780071129169
Marketing channels--Management.
Business logistics.
Physical distribution of goods.
658.84 / BOS