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Likeable business :

Kerpen, Dave.

Likeable business : why today's consumers demand more and how leaders can deliver / Dave Kerpen, with Theresa Braun and Valerie Pritchard. - New York : McGraw-Hill, c2013. - xiv, 220 p. : ill. ; 23 cm.

Includes index.

9780071800471 (pbk. : alk. paper) 0071800476 (alk. paper)


Management--Social aspects.
Customer relations.
Social responsibility of business.

658.812 / KEI