The new rules of marketing & PR :
Scott, David Meerman.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. - 4th ed. - New york : Wiley, c2013 - xxiii, 439 pages : 23 cm
Includes index.
9781118488768 (pbk.)
Internet marketing.
Public relations.
658.872 / SCN
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. - 4th ed. - New york : Wiley, c2013 - xxiii, 439 pages : 23 cm
Includes index.
9781118488768 (pbk.)
Internet marketing.
Public relations.
658.872 / SCN