Business analytics for Sales and Marketing Managers :
Laursen, Gert H. N.
Business analytics for Sales and Marketing Managers : How to Compete in the Information Age / Gert H.N. Laursen. - Hoboken, N.Y. : John Wiley & Sons, [2011], ©2011. - 1 online resource (xiii, 242 pages). - Wiley and SAS Business Series ; 41 . - Wiley and SAS business series ; 41. .
Includes bibliographical references and index.
Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy.
"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"--
9781119200673 1119200679 9781118030363 1118030362 9781118030370 1118030370 9781118030387 1118030389
CL0500000114 Safari Books Online 46A00F57-ACD7-4AEA-AC0E-E6267C742CAC OverDrive, Inc. http://www.overdrive.com
Consumers' preferences--Research.
Consumers--Research.
Business planning.
Consumers' preferences--Research.
Consumers--Research.
Management information systems.
BUSINESS & ECONOMICS--Marketing--Research.
Consumers' preferences--Research.
Consumers--Research.
Electronic books.
HF5415.32 / .L38 2011eb
658.8/34
Business analytics for Sales and Marketing Managers : How to Compete in the Information Age / Gert H.N. Laursen. - Hoboken, N.Y. : John Wiley & Sons, [2011], ©2011. - 1 online resource (xiii, 242 pages). - Wiley and SAS Business Series ; 41 . - Wiley and SAS business series ; 41. .
Includes bibliographical references and index.
Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy.
"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"--
9781119200673 1119200679 9781118030363 1118030362 9781118030370 1118030370 9781118030387 1118030389
CL0500000114 Safari Books Online 46A00F57-ACD7-4AEA-AC0E-E6267C742CAC OverDrive, Inc. http://www.overdrive.com
Consumers' preferences--Research.
Consumers--Research.
Business planning.
Consumers' preferences--Research.
Consumers--Research.
Management information systems.
BUSINESS & ECONOMICS--Marketing--Research.
Consumers' preferences--Research.
Consumers--Research.
Electronic books.
HF5415.32 / .L38 2011eb
658.8/34