The growth drivers :
Bird, Andy.
The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan. - Hoboken, N.J. : Wiley, 2012. - 1 online resource (xxi, 294 pages) : illustrations
Includes bibliographical references and index.
pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
9781119961185 1119961181 9781119208150 1119208157 1119953316 9781119953319
9786613337757
333775 MIL
Market segmentation.
Economic development.
Investments.
BUSINESS & ECONOMICS--Green Business.
Economic development.
Investments.
Market segmentation.
Electronic books.
HF5415.127 / .B57 2012eb
658.8/02
The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan. - Hoboken, N.J. : Wiley, 2012. - 1 online resource (xxi, 294 pages) : illustrations
Includes bibliographical references and index.
pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
9781119961185 1119961181 9781119208150 1119208157 1119953316 9781119953319
9786613337757
333775 MIL
Market segmentation.
Economic development.
Investments.
BUSINESS & ECONOMICS--Green Business.
Economic development.
Investments.
Market segmentation.
Electronic books.
HF5415.127 / .B57 2012eb
658.8/02