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Maillard, Pierre.

Competitive quality strategies / Pierre Maillard. - London : Hoboken, NJ : ISTE ; John Wiley & Sons, 2013. - 1 online resource (xiv, 157 pages) : illustrations. - Focus Industrial engineering series . - Focus series in automation & control. .

Includes bibliographical references and index.

General principles of competitive quality / Pierre Maillard -- The definition of a competitive quality tactic / Pierre Maillard -- Deployment of a competitive quality tactic / Pierre Maillard -- The conditions for success of a competitive quality tactic / Pierre Maillard -- Selling a competitive quality tactic / Pierre Maillard -- Management of a competitive quality tactic / Pierre Maillard -- General conclusion -- Bibliography -- Index.

ISBN: 9781118644454 111864445X 9781118644652 1118644654 9781118644294 1118644298 9781848214514 1848214510 9781118644454

Subjects--Topical Terms:
Business planning.
BUSINESS & ECONOMICS--Strategic Planning.
Business planning.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD30.28 / .M35 2013eb

Dewey Class. No.: 658.4012