Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 9th ed. - New York : McGraw-Hill, c1991. - xxxiii, 668 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0070609527
Marketing.
658.8
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 9th ed. - New York : McGraw-Hill, c1991. - xxxiii, 668 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0070609527
Marketing.
658.8