Basic marketing /
Zikmund, William G.
Basic marketing / William G. Zikmund, Michael D'Amico. - Minneapolis/St. Paul : West Pub. Co., c1996. - xxv, 369 p. : ill. ; 26 cm.
Includes bibliographical references (p. 325-336) and index.
0314071458 (Soft : alk. paper)
Marketing.
Marketing--Management.
658.8
Basic marketing / William G. Zikmund, Michael D'Amico. - Minneapolis/St. Paul : West Pub. Co., c1996. - xxv, 369 p. : ill. ; 26 cm.
Includes bibliographical references (p. 325-336) and index.
0314071458 (Soft : alk. paper)
Marketing.
Marketing--Management.
658.8