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Modern marketing management /

Modern marketing management / edited by B. S. Bhatia, G. S. Batra - New Delhi, aDeep & Deep Pub./ c1999 - v.3, xiv,325 p. illus. 26 cm. - Encyclopedia of business management .

Includes bibliography and references

ISBN: 8171009581 ( v.3 ) 8171009662 (set )

Subjects--Topical Terms:
Marketing management .
Management.

Dewey Class. No.: 658.11

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