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The Hyperlinked Society

The Hyperlinked Society Questioning Connections in the Digital Age / [electronic resource] : Joseph Turow and Lokman Tsui, editors. - Ann Arbor : University of Michigan Press : University of Michigan Library, c2008. - 1 online resource (319 p. :) ill., maps ; - Book collections on Project MUSE. .

"Digital culture books"--Ser. t.p.

Includes bibliographical references (p. 289-303) and index.

Introduction: on not taking the hyperlink for granted / Joseph Turow -- Structuring a marketplace of attention / James G. Webster -- The hyperlink as organizing principle / Alexander Halavais -- Hyperlinking and the forces of "massification" / Philip M. Napoli -- The hyperlink in newspapers and blogs / Lokman Tsui -- The role of expertise in navigating links of influence / Eszter Hargittai -- Google, links, and popularity versus authority / Seth Finkelstein -- The hyperlinked news organization / Martin Nisenholtz -- How hyperlinks ought to change the advertising business / Tom Hespos -- Hyperlinks and marketing insight / Stacey Lynn Schulman -- Hyperlinking and advertising strategy / Eric Picard -- From hyperlinks to hyperties / Marc A. Smith -- The morality of links / David Weinberger -- Linked geographies: maps as mediators of reality / Stefaan G. Verhulst -- Will peasants map? Hyperlinks, map mashups, and the future of information / Jeremy W. Crampton -- The social hyperlink / Lada A. Adamic -- Are hyperlinks "weak ties"? / Markus Prior -- What is the online public sphere good for? / Matthew Hindman.

9780472024537 0472024531




Digital media--Social aspects.
Internet--Social aspects.


Electronic books.

HM851 / .T87 2008

303.48/33