Strategic management concepts and cases :
David, Fred R.
Strategic management concepts and cases : a competitive advantage approach / Strategic concepts management Fred R. David. - 14th ed. - India : PHI Learning, c2013. - Verious paging : ill. ; 28 cm.
Includes bibliographical references and indexes.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
9788120348851
Strategic planning.
Strategic planning--Case studies.
658.4012 / DAS
Strategic management concepts and cases : a competitive advantage approach / Strategic concepts management Fred R. David. - 14th ed. - India : PHI Learning, c2013. - Verious paging : ill. ; 28 cm.
Includes bibliographical references and indexes.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
9788120348851
Strategic planning.
Strategic planning--Case studies.
658.4012 / DAS