Business to business marketing management :
Zimmerman, Alan S., 1942-
Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe. - 3rd ed. - Hoboken : Taylor and Francis, c2013. - xiv, 432 p.: ill. ; 24 cm.
Includes bibliographical references and index.
9781138680753 (hbk. : alk. paper) 9781138680760 (pbk. : alk. paper)
2017005845
Marketing--Management.
HF5415.13 / .B565 2017
658.804 / ZIB
Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe. - 3rd ed. - Hoboken : Taylor and Francis, c2013. - xiv, 432 p.: ill. ; 24 cm.
Includes bibliographical references and index.
9781138680753 (hbk. : alk. paper) 9781138680760 (pbk. : alk. paper)
2017005845
Marketing--Management.
HF5415.13 / .B565 2017
658.804 / ZIB