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Strategic integrated marketing communication /

Percy, Larry.

Strategic integrated marketing communication / Larry Percy. - London : Routledge c2018. - xiiv, 305 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781138058323

Subjects--Topical Terms:
Communication in marketing.
Strategic planning.

Dewey Class. No.: 658.802 / PES

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