International marketing :
Solberg, Carl Arthur,
International marketing : strategy development and implementation / Carl Arthur Solberg. - xv,401p. ill. ; 25 cm.
Includes bibliographical references and index.
9781138737389 (hardback : alk. paper) 9781138738058 (pbk. : alk. paper)
Marketing--Cross-cultural studies.
Marketing--Management.
658.84 / SOI
International marketing : strategy development and implementation / Carl Arthur Solberg. - xv,401p. ill. ; 25 cm.
Includes bibliographical references and index.
9781138737389 (hardback : alk. paper) 9781138738058 (pbk. : alk. paper)
Marketing--Cross-cultural studies.
Marketing--Management.
658.84 / SOI