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International marketing :

Solberg, Carl Arthur,

International marketing : strategy development and implementation / Carl Arthur Solberg. - xv,401p. ill. ; 25 cm.

Includes bibliographical references and index.

9781138737389 (hardback : alk. paper) 9781138738058 (pbk. : alk. paper)


Marketing--Cross-cultural studies.
Marketing--Management.

658.84 / SOI