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Strategic marketing management : theory and practice /

Chernev, Alexander,

Strategic marketing management : theory and practice / Alexander Chernev, Kellogg School of Management, Northwestern University. - viii, 513 pages : illustrations ; 28 cm

Includes bibliographical references (pages 495-500) and index.

ISBN: 9781936572588 1936572583

LCCN: 2020277507

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management.

LC Class. No.: HF5415.13 / .C5153 2019

Dewey Class. No.: 658.802 / CHS

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