Essentials of strategic management : the quest for competitive advantage /
Gamble, John
Essentials of strategic management : the quest for competitive advantage / John Gamble, Texas A&M University-Corpus Christi, Margaret A. Peteraf, Dartmouth College, Arthur A. Thompson, Jr., The University of Alabama. - 8e. - pages cm
Revised edition of the authors' Essentials of strategic management, 2020. Includes index.
"The standout features of this edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to the-point discussions, timely examples, and a writing style that captures the interest of students. While this edition retains the 10-chapter structure of the prior edition, every chapter has been reexamined, refined, and refreshed"--
Ages 18+ McGraw Hill LLC Grades 10-12 McGraw Hill LLC
9781264124336 9781266496028
2022026921
Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.
HD30.28 / .G353 2024
658.4012 / GAE
Essentials of strategic management : the quest for competitive advantage / John Gamble, Texas A&M University-Corpus Christi, Margaret A. Peteraf, Dartmouth College, Arthur A. Thompson, Jr., The University of Alabama. - 8e. - pages cm
Revised edition of the authors' Essentials of strategic management, 2020. Includes index.
"The standout features of this edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to the-point discussions, timely examples, and a writing style that captures the interest of students. While this edition retains the 10-chapter structure of the prior edition, every chapter has been reexamined, refined, and refreshed"--
Ages 18+ McGraw Hill LLC Grades 10-12 McGraw Hill LLC
9781264124336 9781266496028
2022026921
Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.
HD30.28 / .G353 2024
658.4012 / GAE