Business to business direct marketing :
Bly, Robert W.
Business to business direct marketing : proven direct response methods to generate more leads and sales / Direct marketing Robert W. Bly. - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, c1998. - xii, 403 p. ; 24 cm.
Includes bibliographical references (p. 389-395) and index.
0844232432
Industrial marketing.
658.84
Business to business direct marketing : proven direct response methods to generate more leads and sales / Direct marketing Robert W. Bly. - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, c1998. - xii, 403 p. ; 24 cm.
Includes bibliographical references (p. 389-395) and index.
0844232432
Industrial marketing.
658.84