TQM for sales and marketing management /
Cortada, James W.
TQM for sales and marketing management / James W. Cortada. - New York : McGraw-Hill, c1993. - xv, 232 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0070237522 0071132473
Sales management.
Marketing--Management.
Total quality management.
658.8
TQM for sales and marketing management / James W. Cortada. - New York : McGraw-Hill, c1993. - xv, 232 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0070237522 0071132473
Sales management.
Marketing--Management.
Total quality management.
658.8