Crisis marketing :
Marconi, Joe.
Crisis marketing : when bad things happen to good companies / Joe Marconi. - 2nd ed. - Chicago, Ill. : NTC Business Books, c1997. - x, 246 p. : ill. ; 24 cm.
Includes bibliographical references (p. 233-237) and index.
0844232378
Marketing.
Marketing--Case studies.
Crisis management.
Crisis management--Case studies.
658.8
Crisis marketing : when bad things happen to good companies / Joe Marconi. - 2nd ed. - Chicago, Ill. : NTC Business Books, c1997. - x, 246 p. : ill. ; 24 cm.
Includes bibliographical references (p. 233-237) and index.
0844232378
Marketing.
Marketing--Case studies.
Crisis management.
Crisis management--Case studies.
658.8