Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 5th ed. - Englewood Cliffs, NJ : Prentice Hall, c1994. - xix, 684 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
8120309022
Consumer behavior.
Motivation research (Marketing)
658.8342
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 5th ed. - Englewood Cliffs, NJ : Prentice Hall, c1994. - xix, 684 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
8120309022
Consumer behavior.
Motivation research (Marketing)
658.8342