Marketing communications industry (Record no. 21689)
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000 -LEADER | |
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fixed length control field | 01085pam a2200277 a 4500 |
001 - CONTROL NUMBER | |
control field | sulb-eb0001445 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-SySUS |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20160307115744.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130912s2008 cau fo| 001|0|eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788132111948 (ebook) : |
Terms of availability | No price |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | StDuBDS |
Language of cataloging | eng |
Transcribing agency | StDuBDS |
Description conventions | pn |
Modifying agency | BD-SySUS |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5813.I4 |
Item number | J35 2008 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.800954 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Jain, Gautam Raj. |
245 10 - TITLE STATEMENT | |
Title | Marketing communications industry |
Medium | [electronic resource] : |
Remainder of title | entrepreneurial case studies / |
Statement of responsibility, etc. | Gautam Raj Jain and Raunica Ahluwalia. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Los Angeles ; |
-- | London : |
Name of publisher, distributor, etc. | Response, |
Date of publication, distribution, etc. | 2008. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource (xiii, 189 p.) |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
Geographic subdivision | India. |
Topical term or geographic name as entry element | Marketing |
Geographic subdivision | India. |
Topical term or geographic name as entry element | Public relations |
Geographic subdivision | India. |
Topical term or geographic name as entry element | Entrepreneurship |
Geographic subdivision | India |
Form subdivision | Case studies. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ahluwalia, Raunica, |
Dates associated with a name | 1981- |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Read Online / DOWNLOAD |
Uniform Resource Identifier | <a href="http://knowledge.sagepub.com/view/marketing-communications-industry/SAGE.xml">http://knowledge.sagepub.com/view/marketing-communications-industry/SAGE.xml</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type |
No items available.