Marketing Management : (Record no. 2871)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00598nam a2200169 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | sulb45454 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130227s1995 si a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 01325489726 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-SySUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4092 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | tiong tan Chin, Ang Hoon Swee, Leong Meng Siew, Philip Kotler. |
| 245 14 - TITLE STATEMENT | |
| Title | Marketing Management : |
| Remainder of title | an Asian perspective:/ |
| Statement of responsibility, etc. | Chin tion tan, Siew Meng Leong, Swee Hoon Ang, Philip Kother . |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | sviii, 1055 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management. |
| Topical term or geographic name as entry element | Markating. |
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