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Marketing management : strategies and programs / (Record no. 2927)

MARC details
000 -LEADER
fixed length control field 00646nam a2200205 a 4500
001 - CONTROL NUMBER
control field sulb24162
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130302r1982 nyu a b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007049097X
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency IXA
-- DLC
-- BD-SySUS
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Guiltinan, Joseph P
245 10 - TITLE STATEMENT
Title Marketing management : strategies and programs /
Statement of responsibility, etc. Joseph P Guiltinan; Gordon W Paul; Thomas J Madden
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Companies,
Date of publication, distribution, etc. c1997.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 463 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing -- Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Paul, Gordon W
Personal name Madden, Thomas J
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Date last checked out
    Dewey Decimal Classification     Central Library, SUST Central Library, SUST General Stacks 02/03/2013   658.8 GUM 0024162 02/03/2013 1 02/03/2013  
    Dewey Decimal Classification     Central Library, SUST Central Library, SUST General Stacks 23/03/2013   658.8 GUM 0024160 23/03/2013 2 23/03/2013  
    Dewey Decimal Classification     Central Library, SUST Central Library, SUST General Stacks 23/03/2013 3 658.8 GUM 0024161 30/05/2023 3 23/03/2013 23/05/2023