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Too Good To Fail (Record no. 45313)

MARC details
000 -LEADER
fixed length control field 03682nam a22005057a 4500
001 - CONTROL NUMBER
control field sulb-eb0023221
003 - CONTROL NUMBER IDENTIFIER
control field BD-SySUS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160413122340.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130516s2013 gw | s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783319002811
-- 978-3-319-00281-1
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.1007/978-3-319-00281-1
Source of number or code doi
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD2741-HD2749
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJR
Source bicssc
Subject category code BUS104000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gross, Clifford M.
Relator term author.
245 10 - TITLE STATEMENT
Title Too Good To Fail
Medium [electronic resource] :
Remainder of title Creating Marketplace Value from the World’s Brightest Minds /
Statement of responsibility, etc. by Clifford M. Gross.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Cham :
Name of producer, publisher, distributor, manufacturer Springer International Publishing :
-- Imprint: Springer,
Date of production, publication, distribution, manufacture, or copyright notice 2013.
300 ## - PHYSICAL DESCRIPTION
Extent XIV, 112 p.
Other physical details online resource.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type text file
Encoding format PDF
Source rda
490 1# - SERIES STATEMENT
Series statement Management for Professionals,
International Standard Serial Number 2192-8096
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1. Open Innovation: R&D Goes Global with a World of New Technologies -- Chapter 2. The Technology Transfer Eco-system -- Chapter 3. Intellectual Capital: The World's Fastest Growing Asset Class -- Chapter 4. Network Strategies for Growing Emerging Markets -- Chapter 5. The Role of Design in Bringing Innovation to the Marketplace -- Chapter 6. Leadership Required for Embracing New Technologies -- Chapter 7. The Growth of China's Technology Transfer Industry.
520 ## - SUMMARY, ETC.
Summary, etc. Too Good to Fail: Creating Marketplace Value form the World’s Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. It creates a practical strategy to address and bring together, for the first time, the emergence of open innovation networks, intellectual property, technology transfer and the ubiquitous compression of technology development time lines in a clear, connected and lucid manner. In the industry today, companies look to remain competitive in the face of the convergence of global innovation networks and sub-optimal equity markets. This book offers a new perspective, turning what was once perceived as a weakness into a strength. Drastic action is required to address the inability of companies to control the development of new technology. It requires relinquishing the illusion of control over new technology development and embracing crowdsourcing discoveries from the world’s leading research institutions to exogenously replace the “R” of corporate “R&D.” The synthesis of the literatures on open innovation and technology transfer should prove useful to the growing number of practitioners in technology transfer. The recent global emergence of Patent Box tax relief has for the first time created the financial incentives for firms to seek to create marketplace value from university intellectual capital, to improve both their competitiveness and after tax income.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
Topical term or geographic name as entry element Corporate governance.
Topical term or geographic name as entry element Management.
Topical term or geographic name as entry element Industrial management.
Topical term or geographic name as entry element Economic policy.
Topical term or geographic name as entry element Business and Management.
Topical term or geographic name as entry element Corporate Governance.
Topical term or geographic name as entry element Innovation/Technology Management.
Topical term or geographic name as entry element R & D/Technology Policy.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Printed edition:
International Standard Book Number 9783319002804
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Management for Professionals,
International Standard Serial Number 2192-8096
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://dx.doi.org/10.1007/978-3-319-00281-1">http://dx.doi.org/10.1007/978-3-319-00281-1</a>
912 ## -
-- ZDB-2-SBE
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type

No items available.