Advertising and Integrated Marketing Communications (Record no. 52037)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00683 m a2200217 44500 |
| 001 - CONTROL NUMBER | |
| control field | sulb-eb0028370 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160428134620.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2014 xx |||||||||||| ||||und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789339223908(15) |
| International Standard Book Number | (02) |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | 1$ |
| 040 1# - CATALOGING SOURCE | |
| Original cataloging agency | XX-XxUND |
| Transcribing agency | XX-XxUND |
| Modifying agency | BD-SySUS. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah, |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and Integrated Marketing Communications |
| Medium | [electronic resource] / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | [S.l.] |
| Name of publisher, distributor, etc. | [s.n.] |
| Date of publication, distribution, etc. | 20140320 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 725 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://mcgrawhilleducation.pdn.ipublishcentral.com/product/advertising-integrated-marketing-communications">http://mcgrawhilleducation.pdn.ipublishcentral.com/product/advertising-integrated-marketing-communications</a> |
| Public note | Link to access the E-book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.