Modern Competitive Strategy, 2/e (SIE) (Record no. 52154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01227 m a2200217 44500 |
| 001 - CONTROL NUMBER | |
| control field | sulb-eb0028487 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160428134623.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2007 xx |||||||||||| ||||und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070668201 |
| International Standard Book Number | |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | $1.00 |
| 040 1# - CATALOGING SOURCE | |
| Original cataloging agency | XX-XxUND |
| Transcribing agency | XX-XxUND |
| Modifying agency | BD-SySUS. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Relator code | A01 |
| Personal name | WALKER, |
| 245 1# - TITLE STATEMENT | |
| Title | Modern Competitive Strategy, 2/e (SIE) |
| Medium | [electronic resource] / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 370 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The text provides a concise synthesis of the theory and empirics of the strategy field. It uses a "Value Minus Cost" framework that measures competitive advantage. The approach is eclectic, reflecting the diversity of the discipline: the author draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance & marketing. Many short cases, company examples, and practical tools are used to illustrate the concepts. It can be used for either a full semester course or a single module in MBA programs and executive education courses. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://mcgrawhilleducation.pdn.ipublishcentral.com/product/modern-competitive-strategy-2e-sie">http://mcgrawhilleducation.pdn.ipublishcentral.com/product/modern-competitive-strategy-2e-sie</a> |
| Public note | Link to access the E-book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.