International Marketing (Record no. 52413)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01514 m a2200217 44500 |
| 001 - CONTROL NUMBER | |
| control field | sulb-eb0028746 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160428134630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2008 xx |||||||||||| ||||und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070666993 |
| International Standard Book Number | |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | $1.00 |
| 040 1# - CATALOGING SOURCE | |
| Original cataloging agency | XX-XxUND |
| Transcribing agency | XX-XxUND |
| Modifying agency | BD-SySUS. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Relator code | A01 |
| Personal name | CATEORA, |
| 245 1# - TITLE STATEMENT | |
| Title | International Marketing |
| Medium | [electronic resource] / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 920 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This pioneering text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. It helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. Indian examples and cases have been included to make the book more useful to the MBA students of India. These are on outbound investment and global brands by Indian companies like Ranbaxy, Tata Tea, Wipro, Bharat Forge, Sundaram Fasteners and many more. International data has been supplemented with Indian data at relevant places. Bilateral and multilateral trade relations involving India, and discussion on export-import documentation have also been included. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://mcgrawhilleducation.pdn.ipublishcentral.com/product/international-marketing50002891">http://mcgrawhilleducation.pdn.ipublishcentral.com/product/international-marketing50002891</a> |
| Public note | Link to access the E-book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.