Consumer Behaviour (SIE) (Record no. 54039)
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000 -LEADER | |
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fixed length control field | 01057 m a2200229 44500 |
001 - CONTROL NUMBER | |
control field | sulb-eb0030372 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-SySUS |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20160428134720.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | s xx |||||||||||| ||||und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | (02) |
International Standard Book Number | 9789352600878(15) |
037 ## - SOURCE OF ACQUISITION | |
Terms of availability | $1.00 |
040 1# - CATALOGING SOURCE | |
Original cataloging agency | XX-XxUND |
Transcribing agency | XX-XxUND |
Modifying agency | BD-SySUS. |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hawkins, |
Relator term | author |
245 00 - TITLE STATEMENT | |
Title | Consumer Behaviour (SIE) |
Medium | [electronic resource] / |
250 ## - EDITION STATEMENT | |
Edition statement | 12 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | [S.l.] |
Name of publisher, distributor, etc. | [s.n.] |
Date of publication, distribution, etc. | [?] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 750 p. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Consumer Behavior - Building Marketing Strategy, by Hawkins, Mothersbaugh and Mookerjee expands on the ongoing strategic focus that this book had brought about from its last edition. A complete text in many aspects, the book serves the need of the student in every respect. Salient features Strong pedagogy Consumer decision processes Post purchase processes, customer satisfaction and customer commitment |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="http://mcgrawhilleducation.pdn.ipublishcentral.com/product/consumer-behaviour-sie">http://mcgrawhilleducation.pdn.ipublishcentral.com/product/consumer-behaviour-sie</a> |
Public note | Link to access the E-book |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type |
No items available.