Marketing Research, 4/e (Record no. 54091)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01267 m a2200217 44500 |
| 001 - CONTROL NUMBER | |
| control field | sulb-eb0030424 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160428134722.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2007 xx |||||||||||| ||||und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070620223 |
| International Standard Book Number | |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | $1.00 |
| 040 1# - CATALOGING SOURCE | |
| Original cataloging agency | XX-XxUND |
| Transcribing agency | XX-XxUND |
| Modifying agency | BD-SySUS. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Relator code | A01 |
| Personal name | BERI, G. C., |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing Research, 4/e |
| Medium | [electronic resource] / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 597 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This new edition of a well-known book continues to discuss comprehensively the tools and unique used for making research. The author uses theory and appropriate examples to help students in developing concepts. This edition includes recent marketing research activities in the Indian landscape (rural and retail market research).Apart from these new chapter, the topics of brand positioning and brand segmentation have been discuses with the help of recent examples. A new chapter on measurement and scaling has been added in this edition to make it more useful. Abundance of in-text solved examples and end-of-chapter exercise is a hallmark feature of the book. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-research-4e">http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-research-4e</a> |
| Public note | Link to access the E-book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.