Global brand strategy : (Record no. 59417)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01191nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | sulb0051357 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160516112418.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160516s2003 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749442131 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-SySUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 22 |
| Item number | GEG |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Van Gelder, Sicco, |
| Dates associated with a name | 1964- |
| 9 (RLIN) | 22585 |
| 245 10 - TITLE STATEMENT | |
| Title | Global brand strategy : |
| Remainder of title | unlocking brand potential across countries, cultures & markets / |
| Statement of responsibility, etc. | Sicco Van Gelder. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London ; |
| -- | Sterling, VA : Kogan Page, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 260 p. : |
| Other physical details | ill. ; |
| Dimensions | 20 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The global branding context -- The organization -- The brand expression marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmonizing a global brand -- Extending a global brand -- Creating a new global brand. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Planning. |
| 9 (RLIN) | 22586 |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 22587 |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 9 (RLIN) | 22588 |
| Topical term or geographic name as entry element | Export marketing. |
| 9 (RLIN) | 22589 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central Library, SUST | Seminar Library, Deprment. of Business Administration | General Stacks | 16/05/2016 | 658.827 GEG | 0051357 | 16/05/2016 | 1 | 16/05/2016 |