Brand lands, hot spots & cool spaces : (Record no. 59420)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00949nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | sulb0051364 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160516113122.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160516s2004 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749443324 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-SySUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Edition number | 22 |
| Item number | MIB |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mikunda, Christian. |
| 9 (RLIN) | 22595 |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Marketing spuren. |
| Language of a work | English |
| 245 10 - TITLE STATEMENT | |
| Title | Brand lands, hot spots & cool spaces : |
| Remainder of title | welcome to the third place and the total marketing experience / |
| Statement of responsibility, etc. | Christian Mikunda. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London ; |
| -- | Sterling, VA : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 221 p. , [16] p. of plates : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [201]) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Special events |
| General subdivision | Marketing. |
| 9 (RLIN) | 22596 |
| Topical term or geographic name as entry element | Special events |
| General subdivision | Planning. |
| 9 (RLIN) | 22597 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central Library, SUST | Seminar Library, Deprment. of Business Administration | General Stacks | 16/05/2016 | 659 MIB | 0051364 | 16/05/2016 | 1 | 16/05/2016 |