FCB-Ulka brand building advertising : (Record no. 59470)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00840nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | sulb0051341 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160516130513.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160516s2001 ii a 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070474265 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-SySUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.10954 |
| Edition number | 22 |
| Item number | PAF |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, M. G. |
| 9 (RLIN) | 22712 |
| 245 10 - TITLE STATEMENT | |
| Title | FCB-Ulka brand building advertising : |
| Remainder of title | concepts and cases / |
| Statement of responsibility, etc. | M.G. Paramewaran. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Brand building advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw-Hill Pub. Co., |
| Date of publication, distribution, etc. | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 212 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. + |
| 500 ## - GENERAL NOTE | |
| General note | Compact disc in pocket. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Case studies of brands handled by FCB-Ulka Advertising, Bombay. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Brand name products |
| Geographic subdivision | India. |
| 9 (RLIN) | 22492 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | FCB-Ulka Advertising (Mumbai, India) |
| 9 (RLIN) | 22713 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central Library, SUST | Seminar Library, Deprment. of Business Administration | General Stacks | 16/05/2016 | 659.10954 PAF | 0051341 | 16/05/2016 | 1 | 16/05/2016 |