Product innovation toolbox : (Record no. 63100)
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| control field | sulb-eb0031448 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170713221259.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120220s2012 xx o 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EBLCP |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | EBLCP |
| Modifying agency | OCLCQ |
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| -- | TXA |
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| -- | DG1 |
| -- | OCLCQ |
| -- | DEBSZ |
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| -- | OCLCQ |
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| 019 ## - | |
| -- | 784137069 |
| -- | 839335218 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118229248 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 111822924X |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 9781118229255 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 1118229258 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 9781118229200 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 1118229207 |
| Qualifying information | (electronic bk.) |
| Canceled/invalid ISBN | 9780813823973 |
| Qualifying information | (alk. paper) |
| Canceled/invalid ISBN | 0813823978 |
| Qualifying information | (alk. paper) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000049013960 |
| OCLC library identifier | DEBSZ |
| System control number | 379326388 |
| OCLC library identifier | DEBSZ |
| System control number | 431095256 |
| OCLC library identifier | NLGGC |
| System control number | 341196789 |
| OCLC library identifier | NZ1 |
| System control number | 14794626 |
| OCLC library identifier | NZ1 |
| System control number | 15341017 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)777375705 |
| Canceled/invalid control number | (OCoLC)784137069 |
| -- | (OCoLC)839335218 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 10.1002/9781118229248 |
| Source of stock number/acquisition | Wiley InterScience |
| Note | http://www3.interscience.wiley.com |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TS170 |
| Item number | .P758 2012 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043060 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 245 00 - TITLE STATEMENT | |
| Title | Product innovation toolbox : |
| Remainder of title | a field guide to consumer understanding and research / |
| Statement of responsibility, etc. | edited by Jacqueline Beckley, Maria Dulce Paredes, Kannapon Lopetcharat. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (418 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research; Contents; Contributors; Acknowledgments; Introduction: From Pixel to Picture; Scoping the innovation landscape; How this book is organized; Part I; Part II; Part III; References; PART I STARTING THE JOURNEY AS A CONSUMER EXPLORER; 1 Setting the Direction: First, Know Where You Are; 1.1 Roles in the corporation -- the dance of the knowledge worker; 1.2 Insights leader -- learning on the job versus learning in school; 1.3 Being the authentic you; 1.4 What should you read?; 1.5 What else do you need to do to prepare to be an insight leader?1.6 Dealing with management and your clients; 1.7 Guidelines to success; 1.8 Reporting results; 1.9 Do not "winstonize"; 1.10 Making it public -- helpful hints to grow from student to professional; 1.11 The two types of professionals in the world of evaluating products (and studying consumers); 1.12 Knowing your limits and inviting others in; 1.13 The bottom line -- what's it all about?; References; 2 The Consumer Explorer: The Key to Delivering the Innovation Strategy; 2.1 You as a brand; 2.2 The roles of the Consumer Explorer2.3 Taking the lead; 2.4 Practical advice from seasoned Consumer Explorers; References; 3 Invention and Innovation; 3.1 Invention and innovation; 3.2 The steam engine: Watt and Boulton; 3.3 Nike: Bowerman and Knight; 3.4 The US Navy: Scott and Sims; 3.5 Consumer-perceived benefits: Coffee, beer and cigarettes; 3.6 Extensibility: Is there a limit to it?; 3.7 Innovation in scaling intensities and emotions; 3.8 Scaling intensities; 3.9 Scaling emotions (hedonics); 3.10 Final remarks; References; 4 Designing the Research Model; 4.1 Factors influencing product innovation4.2 Setting up a successful product innovation program; 4.3 Current approach to new product development; 4.4 Iterative qualitative-quantitative research model; References; 5 What You Must Look For: Finding High Potential Insights; 5.1 What is an insight?; 5.2 What is an "ownable" insight?; 5.3 How to develop high potential insights; 5.4 Behavior: The basis for all insights; 5.5 Attitudes and needs: The explanation for behavior; 5.6 Demographics and lifestyles: The personal connection; 5.7 Making insights ownable; 5.8 Summary; References; PART II RESEARCH TOOLS OF THE CONSUMER EXPLORER6 Tools for Up-Front Research on Consumer Triggers and Barriers; 6.1 Understanding Consumer Languages; 6.1.1 Consumers do not understand these technical words, so what should we say about our new products?; 6.1.2 How to select a method; 6.1.3 Free elicitation and Zaltman metaphor elicitation technique; 6.1.4 Laddering interview; 6.1.5 Potential problems when applying laddering interview in practice; 6.1.6 Kelly's repertory grid and flash profiling; 6.1.7 Summary and future; References; 6.2 Insights Through Immersion; 6.2.1 The power of immersive experience. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R & D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development. The scope of the book by chapter shows the steps that transform a consumer researcher to a Consumer Explorer that guides the project team to successful innovation and new product introductions. Product Innovation Toolbox is designed to appeal to broad audiences from consumer researchers, product developers, marketers and executives. With an emphasis on consumer understanding and examples that range from cheese to lipstick and printers to energy beverages, Product Innovation Toolbox offers guidelines and best practices for strategizing, planning and executing studies with confidence and high efficiency yielding faster and better insights. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | New products. |
| Topical term or geographic name as entry element | Consumer behavior. |
| Topical term or geographic name as entry element | Marketing research. |
| Topical term or geographic name as entry element | Consumer behavior. |
| Topical term or geographic name as entry element | Marketing research. |
| Topical term or geographic name as entry element | New products. |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | Research. |
| Source of heading or term | bisacsh |
| Topical term or geographic name as entry element | Consumer behavior. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst00876238 |
| Topical term or geographic name as entry element | Marketing research. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst01010284 |
| Topical term or geographic name as entry element | New products. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst01036889 |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Beckley, Jacqueline H. |
| Personal name | Paredes, Maria Dulce. |
| Personal name | Lopetcharat, Kannapon. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Beckley, Jacqueline H. |
| Title | Product Innovation Toolbox : A Field Guide to Consumer Understanding and Research. |
| Place, publisher, and date of publication | Hoboken : John Wiley & Sons, ©2012 |
| International Standard Book Number | 9780813823973 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://onlinelibrary.wiley.com/book/10.1002/9781118229248">http://onlinelibrary.wiley.com/book/10.1002/9781118229248</a> |
| Public note | Wiley Online Library [Free Download only for SUST IP] |
| 938 ## - | |
| -- | EBL - Ebook Library |
| -- | EBLB |
| -- | EBL861624 |
| -- | EBSCOhost |
| -- | EBSC |
| -- | 436513 |
| -- | YBP Library Services |
| -- | YANK |
| -- | 7446707 |
| 994 ## - | |
| -- | 92 |
| -- | DG1 |
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