Statistical methods in customer relationship management / (Record no. 63290)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04902cam a2201057 a 4500 |
| 001 - CONTROL NUMBER | |
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| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170713221305.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120406s2012 enk ob 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012014504 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | DLC |
| Modifying agency | YDX |
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| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB259683 |
| Source | bnb |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118349199 |
| Qualifying information | (ePub) |
| International Standard Book Number | 1118349199 |
| Qualifying information | (ePub) |
| International Standard Book Number | 9781118349182 |
| Qualifying information | (MobiPocket) |
| International Standard Book Number | 1118349180 |
| Qualifying information | (MobiPocket) |
| International Standard Book Number | 9781118349205 |
| Qualifying information | (Adobe PDF) |
| International Standard Book Number | 1118349202 |
| Qualifying information | (Adobe PDF) |
| International Standard Book Number | 9781118349212 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 1118349210 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 1119993202 |
| International Standard Book Number | 9781119993209 |
| International Standard Book Number | 1283645025 |
| International Standard Book Number | 9781283645027 |
| International Standard Book Number | 6613957526 |
| International Standard Book Number | 9786613957528 |
| Canceled/invalid ISBN | 9780821395387 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
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| OCLC library identifier | AU@ |
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| OCLC library identifier | DEBBG |
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| OCLC library identifier | NZ1 |
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| OCLC library identifier | DEBSZ |
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| OCLC library identifier | AU@ |
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| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)784708386 |
| Canceled/invalid control number | (OCoLC)809248236 |
| -- | (OCoLC)813398260 |
| -- | (OCoLC)813535013 |
| -- | (OCoLC)817823114 |
| -- | (OCoLC)841480284 |
| -- | (OCoLC)846907656 |
| -- | (OCoLC)927507945 |
| -- | (OCoLC)939778653 |
| -- | (OCoLC)961514928 |
| -- | (OCoLC)962633083 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 10.1002/9781118349212 |
| Source of stock number/acquisition | Wiley InterScience |
| Note | http://www3.interscience.wiley.com |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.5 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 018000 |
| Source | bisacsh |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/12015195 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V., |
| Dates associated with a name | 1957- |
| 245 10 - TITLE STATEMENT | |
| Title | Statistical methods in customer relationship management / |
| Statement of responsibility, etc. | V. Kumar, J. Andrew Petersen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chichester, West Sussex, United Kingdom : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | data file |
| Source | rda |
| 380 ## - FORM OF WORK | |
| Form of work | Bibliography |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record and CIP data provided by publisher. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| General subdivision | Management. |
| Topical term or geographic name as entry element | Customer relations |
| General subdivision | Management |
| -- | Statistical models. |
| Topical term or geographic name as entry element | Customer relations |
| General subdivision | Management. |
| Topical term or geographic name as entry element | Customer relations |
| General subdivision | Management |
| -- | Statistical models. |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Customer Relations. |
| Source of heading or term | bisacsh |
| Topical term or geographic name as entry element | Customer relations / Management. |
| Source of heading or term | local |
| Topical term or geographic name as entry element | Customer relations / Management / Statistical models. |
| Source of heading or term | local |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Petersen, J. Andrew. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Kumar, V., 1957- |
| Title | Statistical methods in customer relationship management. |
| Place, publisher, and date of publication | Hoboken, N.J. : Wiley, 2012 |
| International Standard Book Number | 9780821395387 |
| Record control number | (DLC) 2012012175 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://onlinelibrary.wiley.com/book/10.1002/9781118349212">http://onlinelibrary.wiley.com/book/10.1002/9781118349212</a> |
| Public note | Wiley Online Library [Free Download only for SUST IP] |
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