90 great publicity ideas for nonprofits / (Record no. 64257)
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| 001 - CONTROL NUMBER | |
| control field | sulb-eb0032605 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170713221337.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130521t20102010iau of 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CUS |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | CUS |
| Modifying agency | CUS |
| -- | DG1 |
| -- | NOC |
| -- | OCLCO |
| -- | OCLCF |
| -- | OCLCO |
| -- | YDXCP |
| -- | OCL |
| -- | OCLCQ |
| -- | BD-SySUS |
| 019 ## - | |
| -- | 844059034 |
| -- | 902649396 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118704349 |
| Qualifying information | (electronic book) |
| International Standard Book Number | 1118704347 |
| Qualifying information | (electronic book) |
| Canceled/invalid ISBN | 9781118692066 |
| Canceled/invalid ISBN | 1118692063 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000051629228 |
| OCLC library identifier | CHBIS |
| System control number | 010026946 |
| OCLC library identifier | CHVBK |
| System control number | 306236931 |
| OCLC library identifier | GBVCP |
| System control number | 790207745 |
| OCLC library identifier | NZ1 |
| System control number | 15340615 |
| OCLC library identifier | DEBBG |
| System control number | BV043395901 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)843972926 |
| Canceled/invalid control number | (OCoLC)844059034 |
| -- | (OCoLC)902649396 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HG177 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2/88 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 245 00 - TITLE STATEMENT | |
| Title | 90 great publicity ideas for nonprofits / |
| Statement of responsibility, etc. | edited by Scott C. Stevenson. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Ninety great publicity ideas for nonprofits |
| Title proper/short title | Great publicity ideas for nonprofits |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Sioux City, Iowa : |
| Name of producer, publisher, distributor, manufacturer | Stevenson, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice | [2010] |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (48 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | New- and old-school methods generate free publicity -- Youtube channel puts university research front and center -- Use employees retirement to highlight your organization -- President's journal connects with members, community -- Popular video game adds pop to media spot, value for sponsor -- Use well-known faces to garner publicity -- Personalize screen savers -- Think creatively to maximize news of major achievements -- Collaboration helps address serious national health issue -- Get valuable TV exposure for your cause -- Hire the right firm to distribute your press release -- 50th Anniversary celebrates members, Community -- Submit-a story idea gives audience a say in coverage -- Make a radio pitch that works -- Reach out to media for dream coverage -- Reinforce you brand with striking images -- Ideas to score free publicity -- Create and promote an online media kit -- Securing media coverage in changing media market. |
| Formatted contents note | Teaming up expands reach of awareness campaign -- Promote your stories on others' websites -- Blogs bring student voices to the recruitment process -- Avoid those common press release mistakes -- Advice to generate and maximize national news coverage -- Gearing PR tools to your audience -- Crafting then-and-now stories for maximum effect -- Photo tour showcases new addition -- Campus wide theme -- Herald new goals for college -- Gain public approval by connecting with other local nonprofits -- Photo contest engages constituents, introduces new mascot -- Three ways to make the most of letters to editor -- Centennial timeline returns college to founding principles -- Rule of thumb -- Land in the spotlight when the media comes to town -- Publicize volunteer efforts -- Add facebook cause page to your communication options -- Properly stock your press conference toolkit -- Maximize your message on twitter in 140 characters or less -- Cater e-newsletter content to target audiences. |
| Formatted contents note | Year in review can boost morale, show value -- Use editorials to further your cause -- Be sure your story gets heard -- Radio helps the public tune in to your events -- Negotiations, flexibility maximize use of billboard advertising -- Appreciation activities build goodwill, Publicity -- Tell you organization's story through photos -- Make employees profiles more than just profiles -- Tips on delivering bad news -- Online Press kits simplify reporters' jobs, increase interest -- Press release follow Up: Keep it personal -- Create a time capsule to celebrate significant events -- Promote your cause with an educational series -- Make a point to connect with elected officials -- Be ready to make compelling case with stories on hand -- The nose for news: is you story up to snuff? -- Great lead guides readers to the real treat -- Get fit challenge gives makeover to public's perception -- Notable figures tie the past to the present -- Highlight press releases with a media blog. |
| Formatted contents note | Book signings create interest, generate publicity -- Community profiles added personal insight -- Thorough preparation can help with walk through fire -- Use construction period to point to progress -- Launch a marketing campaign that create mystery -- Engage supporters, community with name our mascot contest -- Find attention-grabbing ideas to celebrate milestones -- Consider these techniques for writing vibrant client features -- Make use of anniversary postcards -- Highlight notable media coverage -- Day in the district shows local leaders a day in the life -- Increase media exposure with a faculty expert program -- Make sure employee-of-the-month program doesn't backfire -- Tweets keep your stories on the beat -- Tout your organization's multiple achievements -- Five ways to showcase your organizations' stories -- You can't beat word-of-mouth marketing -- Media campaign boosts gifts, awareness, volunteer numbers -- Help craft CEO's message -- Seven ways to celebrate your facility dedication. |
| Formatted contents note | Use community contacts when designing your PSA -- How to attract a press conference crowd -- Stories give everyone a chance to contribute -- Track your nonprofit's news coverage -- Maximize press when announcing new equipment -- Committee provides head-up to university -- Publicize your employees' community involvement -- Facilitate communication with a mobile application -- Twitter generates a buzz over events -- Make groundbreaking magic -- Five ways to maximize major event publicity. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fund raising |
| Form subdivision | Handbooks, manuals, etc. |
| Topical term or geographic name as entry element | Fund raising |
| Form subdivision | Forms. |
| Topical term or geographic name as entry element | Fund raising. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst00936143 |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Genre/form data or focus term | Blank forms. |
| Source of term | fast |
| Authority record control number | (OCoLC)fst01423816 |
| Genre/form data or focus term | Handbooks and manuals. |
| Source of term | fast |
| Authority record control number | (OCoLC)fst01423877 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stevenson, Scott C. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Title | 90 great publicity ideas for nonprofits. |
| Edition | 2nd ed. |
| Place, publisher, and date of publication | Sioux City, Iowa : Stevenson, Inc., 2010 |
| Record control number | (OCoLC)809849005 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://onlinelibrary.wiley.com/book/10.1002/9781118704349">http://onlinelibrary.wiley.com/book/10.1002/9781118704349</a> |
| Public note | Wiley Online Library [Free Download only for SUST IP] |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 10350751 |
| 994 ## - | |
| -- | 92 |
| -- | DG1 |
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