A practical guide to data mining for business and industry / (Record no. 64637)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131212s2014 enk ob 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013049413 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118763377 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 1118763378 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 9781118763728 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 1118763726 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 9781118763704 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 111876370X |
| Qualifying information | (electronic bk.) |
| Canceled/invalid ISBN | 1306550696 |
| Canceled/invalid ISBN | 9781306550697 |
| Canceled/invalid ISBN | 1119977134 |
| Canceled/invalid ISBN | 9781119977131 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
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| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)865297935 |
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| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | CL0500000570 |
| Source of stock number/acquisition | Safari Books Online |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.125 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | COM |
| Subject category code subdivision | 000000 |
| Source | bisacsh |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 006.3/12 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ahlemeyer-Stubbe, Andrea. |
| 245 12 - TITLE STATEMENT | |
| Title | A practical guide to data mining for business and industry / |
| Statement of responsibility, etc. | Andrea Ahlemeyer-Stubbe, Shirley Coleman. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Chichester, West Sussex, United Kingdom : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record and CIP data provided by publisher. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile reference book, allowing readers to look for specific methods as well as for specific applications. The book is formatted to allow statisticians, computer scientists, and economists to cross-reference from a particular application or method to sectors of interest."-- |
| Assigning source | Unedited summary from book. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Title page; Copyright page; Glossary of terms; Part I: Data mining concept; 1 Introduction; 1.1 Aims of the Book; 1.2 Data Mining Context; 1.3 Global Appeal; 1.4 Example Datasets Used in This Book; 1.5 Recipe Structure; 1.6 Further Reading and Resources; 2 Data mining definition; 2.1 Types of Data Mining Questions; 2.2 Data Mining Process; 2.3 Business Task: Clarification of the Business Question behind the Problem; 2.4 Data: Provision and Processing of the Required Data; 2.5 Modelling: Analysis of the Data; 2.6 Evaluation and Validation during the Analysis Stage |
| Formatted contents note | 2.7 Application of Data Mining Results and Learning from the ExperiencePart II: Data mining Practicalities; 3 All about data; 3.1 Some Basics; 3.2 Data Partition: Random Samples for Training, Testing and Validation; 3.3 Types of Business Information Systems; 3.4 Data Warehouses; 3.5 Three Components of a Data Warehouse: DBMS, DB and DBCS; 3.6 Data Marts; 3.7 A Typical Example from the Online Marketing Area; 3.8 Unique Data Marts; 3.9 Data Mart: Do's and Don'ts; 4 Data Preparation; 4.1 Necessity of Data Preparation; 4.2 From Small and Long to Short and Wide; 4.3 Transformation of Variables |
| Formatted contents note | 4.4 Missing Data and Imputation Strategies4.5 Outliers; 4.6 Dealing with the Vagaries of Data; 4.7 Adjusting the Data Distributions; 4.8 Binning; 4.9 Timing Considerations; 4.10 Operational Issues; 5 Analytics; 5.1 Introduction; 5.2 Basis of Statistical Tests; 5.3 Sampling; 5.4 Basic Statistics for Pre-analytics; 5.5 Feature Selection/Reduction of Variables; 5.6 Time Series Analysis; 6 Methods; 6.1 Methods Overview; 6.2 Supervised Learning; 6.3 Multiple Linear Regression for Use When Target is Continuous; 6.4 Regression When the Target is Not Continuous; 6.5 Decision Trees |
| Formatted contents note | 6.6 Neural Networks6.7 Which Method Produces the Best Model? A Comparison of Regression, Decision Trees and Neural Networks; 6.8 Unsupervised Learning; 6.9 Cluster Analysis; 6.10 Kohonen Networks and Self-Organising Maps; 6.11 Group Purchase Methods: Association and Sequence Analysis; 7 Validation and Application; 7.1 Introduction to Methods for Validation; 7.2 Lift and Gain Charts; 7.3 Model Stability; 7.4 Sensitivity Analysis; 7.5 Threshold Analytics and Confusion Matrix; 7.6 ROC Curves; 7.7 Cross-Validation and Robustness; 7.8 Model Complexity; Part III: Data mining in action; 8 Marketing |
| Formatted contents note | 8.1 Recipe 1: Response Optimisation: To Find and Address the Right Number of Customers8.2 Recipe 2: To Find the x% of Customers with the Highest Affinity to an Offer; 8.3 Recipe 3: To Find the Right Number of Customers to Ignore; 8.4 Recipe 4: To Find the x% of Customers with the Lowest Affinity to an Offer; 8.5 Recipe 5: To Find the x% of Customers with the Highest Affinity to Buy; 8.6 Recipe 6: To Find the x% of Customers with the Lowest Affinity to Buy; 8.7 Recipe 7: To Find the x% of Customers with the Highest Affinity to a Single Purchase |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Data mining. |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Data processing. |
| Topical term or geographic name as entry element | Management |
| General subdivision | Mathematical models. |
| Topical term or geographic name as entry element | COMPUTERS |
| General subdivision | General. |
| Source of heading or term | bisacsh |
| Topical term or geographic name as entry element | Data mining. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst00887946 |
| Topical term or geographic name as entry element | Management |
| General subdivision | Mathematical models. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst01007201 |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Data processing. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst01010187 |
| Topical term or geographic name as entry element | Marketing - Data processing. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Ahlemeyer-Stubbe, Andrea. |
| Title | Practical guide to data mining for business and industry. |
| Place, publisher, and date of publication | Chichester, West Sussex, United Kingdom : Wiley, 2014 |
| International Standard Book Number | 9781119977131 |
| Record control number | (DLC) 2013047218 |
| -- | (OCoLC)865179974 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://onlinelibrary.wiley.com/book/10.1002/9781118763704">http://onlinelibrary.wiley.com/book/10.1002/9781118763704</a> |
| Public note | Wiley Online Library [Free Download only for SUST IP] |
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