Analytics and dynamic customer strategy : (Record no. 64878)
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| fixed length control field | 08480cam a2201033 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | sulb-eb0033226 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170713221358.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140417s2014 njua ob 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014015477 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | EBLCP |
| -- | N$T |
| -- | IDEBK |
| -- | YDXCP |
| -- | DEBSZ |
| -- | DG1 |
| -- | OCLCF |
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| -- | COO |
| -- | OCLCQ |
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| 019 ## - | |
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| -- | 907477710 |
| -- | 908035760 |
| -- | 927375157 |
| -- | 961578672 |
| -- | 962611825 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118919781 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 1118919785 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 9781118919774 |
| Qualifying information | (electronic bk.) |
| International Standard Book Number | 1118919777 |
| Qualifying information | (electronic bk.) |
| Canceled/invalid ISBN | 9781118905739 |
| Qualifying information | (Hardcover) |
| Canceled/invalid ISBN | 9781118919767 |
| Canceled/invalid ISBN | 1118919769 |
| International Standard Book Number | 1118905733 |
| International Standard Book Number | 9781118905739 |
| International Standard Book Number | 9781306892926 |
| International Standard Book Number | 1306892929 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000052777492 |
| OCLC library identifier | DEBSZ |
| System control number | 409834521 |
| OCLC library identifier | NLGGC |
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| OCLC library identifier | NZ1 |
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| OCLC library identifier | NZ1 |
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| OCLC library identifier | CHVBK |
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| OCLC library identifier | CHBIS |
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| OCLC library identifier | DEBBG |
| System control number | BV042741752 |
| OCLC library identifier | DEBBG |
| System control number | BV042683126 |
| OCLC library identifier | DEBSZ |
| System control number | 446583316 |
| OCLC library identifier | GBVCP |
| System control number | 835873145 |
| OCLC library identifier | DEBBG |
| System control number | BV043610342 |
| OCLC library identifier | DEBSZ |
| System control number | 475026543 |
| OCLC library identifier | DEBBG |
| System control number | BV043396694 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)877564696 |
| Canceled/invalid control number | (OCoLC)884594220 |
| -- | (OCoLC)907477710 |
| -- | (OCoLC)908035760 |
| -- | (OCoLC)927375157 |
| -- | (OCoLC)961578672 |
| -- | (OCoLC)962611825 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 4E7441BA-E30D-4833-8C93-FE94CBED9CFD |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.5 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 082000 |
| Source | bisacsh |
| Subject category code | BUS |
| Subject category code subdivision | 041000 |
| Source | bisacsh |
| Subject category code | BUS |
| Subject category code subdivision | 042000 |
| Source | bisacsh |
| Subject category code | BUS |
| Subject category code subdivision | 085000 |
| Source | bisacsh |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/34 |
| Edition number | 23 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | BUS019000 |
| Number source | bisacsh |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tanner, John F. |
| 245 10 - TITLE STATEMENT | |
| Title | Analytics and dynamic customer strategy : |
| Remainder of title | big profits from big data / |
| Statement of responsibility, etc. | John F. (Jeff) Tanner, Jr. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, N.J. : |
| Name of producer, publisher, distributor, manufacturer | Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xviii, 235 pages) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Key decisions determine the success of big data strategyDynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works"-- |
| Assigning source | Provided by publisher. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record and CIP data provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover; Title Page; Copyright; Contents; Foreword; Preface; Acknowledgments; Part One Big Data and Dynamic Customer Strategy; Chapter 1 Big Strategy for Big Data; Beyond the Hype; The Value of Accelerated Learning; Introducing Dynamic Customer Strategy; DCS Complements Design School; Barriers to Big Data and DCS; Summary; Notes; Chapter 2 Mapping Dynamic Customer Strategy; Theory as Strategy; Concepts; Relationships; Establishing Causality through Control; Conditions; Making the Model Operational; Target's Behavioral Loyalty Model; Simple versus Complex Models; Summary; Notes |
| Formatted contents note | Chapter 3 Operationalizing StrategyConceptual to Operational; Operational Definitions; From Strategy to Action; Microsoft's DCS and Fail-Fast Mentality; Experiments and Decisions; Managing Decision Risk; Using Big Data Effectively; Summary; Notes; Part Two Big Data Strategy; Chapter 4 Creating a Big Data Strategy; Avoiding Data Traps; An Airline Falls into a Data Trap; Creating the Data Strategy; Summary; Notes; Chapter 5 Big Data Acquisition; Measurement Quality; The Truth and Big Data; Acquiring Big Data; Making Good Choices; The Special Challenge of Salespeople; Summary; Notes |
| Formatted contents note | Chapter 6 Streaming InsightThe Model Cycle; Applications of Statistical Models; Types of Data-Types of Analytics; Matching Data to Models; Summary; Chapter 7 Turning Models into Customers; Mac's Avoids Mindless Discounting; Decision Mapping; Conversations and Big Data; Cascading Campaigns; Cascading Campaigns Accelerate Learning; Accelerating the Process with Multifactorial Experimental Design; Summary; Notes; Chapter 8 Big Data and Lots of Marketing Buzzwords; Customer Experience Management; Value and Performance; Performance, Value, and Propensity to Relate; Responsiveness |
| Formatted contents note | Citibank MasterCard Responds at Market LevelTransparency; Community; Cabela's Journey to Customer Experience; Summary; Notes; Chapter 9 Big Data Metrics for Big Performance; The Big Data of Metrics; Variation and Performance; Creating a Tolerance Range; Visualization; Creating the Right Metrics; Summary; Notes; Part Three Big Data Culture; Chapter 10 The Near-Simultaneous Adoption of Multiple Innovations; Building Absorptive Capacity; People, Process, and Tools; Managing the Change; Empowering Your Entrepreneurs; Konica-Minolta's Awesome Results; One Result: Customer Knowledge Competence |
| Formatted contents note | Global ImplementationNotes; Summary; Notes; Chapter 11 Leading (in) the Dynamic Customer Culture; Leadership, Big Data, and Dynamic Customer Strategy; Leadership and Culture; Movements; Exploiting Strategic Experimentation; Big Data, Big Decisions, Big Results; Afterword; Additional Readings; About the Author; Index; EULA |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations. |
| Topical term or geographic name as entry element | Relationship marketing. |
| Topical term or geographic name as entry element | Big data. |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Decision-Making & Problem Solving. |
| Source of heading or term | bisacsh |
| Topical term or geographic name as entry element | Big data. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst01892965 |
| Topical term or geographic name as entry element | Customer relations. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst00885533 |
| Topical term or geographic name as entry element | Relationship marketing. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst01093590 |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Tanner, John F. |
| Title | Analytics and dynamic customer strategy. |
| Place, publisher, and date of publication | Hoboken, New Jersey : Wiley, [2014] |
| International Standard Book Number | 9781118905739 |
| Record control number | (DLC) 2014005246 |
| -- | (OCoLC)877562073 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://onlinelibrary.wiley.com/book/10.1002/9781118919767">http://onlinelibrary.wiley.com/book/10.1002/9781118919767</a> |
| Public note | Wiley Online Library [Free Download only for SUST IP] |
| 938 ## - | |
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| -- | ebrary |
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| -- | ebr10885925 |
| -- | EBSCOhost |
| -- | EBSC |
| -- | 800907 |
| -- | Ingram Digital eBook Collection |
| -- | IDEB |
| -- | cis28544664 |
| -- | Recorded Books, LLC |
| -- | RECE |
| -- | rbeEB00595835 |
| -- | YBP Library Services |
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