Digital analytics for marketing / (Record no. 75263)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01799cam a22003738i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0073253 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200322165113.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170720s2017 nyu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017016297 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138190672 (hbk) |
| International Standard Book Number | 9781138190689 (pbk) |
| Canceled/invalid ISBN | 9781315640914 (ebk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | S658 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8340285 |
| Edition number | 23 |
| Item number | SPD |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sponder, Marshall, |
| Relator term | author. |
| 9 (RLIN) | 35678 |
| 245 10 - TITLE STATEMENT | |
| Title | Digital analytics for marketing / |
| Statement of responsibility, etc. | Marshall Sponder & Gohar F. Khan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 Edition. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1709 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | pages cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 35679 |
| Topical term or geographic name as entry element | Social media. |
| 9 (RLIN) | 35680 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Khan, Gohar F., |
| Relator term | author. |
| 9 (RLIN) | 35681 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | General Stacks | 22/03/2020 | 658.8340285 SPD | 0073253 | 22/03/2020 | 1 | 22/03/2020 | Books | ||||||
| Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | General Stacks | 31/08/2020 | 1 | 658.8340285 SPD | 0073982 | 03/08/2022 | 2 | 31/08/2020 | Books | 25/07/2022 | ||||
| Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | General Stacks | 07/02/2023 | 658.8340285 SPD | 0077538 | 07/02/2023 | 3 | 07/02/2023 | Books | ||||||
| Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | General Stacks | 07/02/2023 | 658.8340285 SPD | 0077539 | 07/02/2023 | 4 | 07/02/2023 | Books | ||||||
| Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | General Stacks | 07/02/2023 | 658.8340285 SPD | 0077540 | 07/02/2023 | 5 | 07/02/2023 | Books | ||||||
| Dewey Decimal Classification | Central Library, SUST | Central Library, SUST | General Stacks | 07/02/2023 | 658.8340285 SPD | 0077541 | 07/02/2023 | 6 | 07/02/2023 | Books |