Consumer Democracy : (Record no. 85178)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02586nam a22004458i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 020846619 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230904091818.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m|||||o||d|||||||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr|||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110303s2014 enk o ||1 0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781139046107 (ebook) |
| Canceled/invalid ISBN | 9780521836685 (hardback) |
| Canceled/invalid ISBN | 9780521545242 (paperback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (UkCbUP)CR9781139046107 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UkCbUP |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | UkCbUP |
| Modifying agency | UkOxU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | JF2112.A4 |
| Item number | S295 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 324.7/3 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scammell, Margaret, |
| Relator term | author. |
| 9 (RLIN) | 64520 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer Democracy : |
| Remainder of title | The Marketing of Politics / |
| Statement of responsibility, etc. | Margaret Scammell. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Cambridge : |
| Name of producer, publisher, distributor, manufacturer | Cambridge University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (240 pages) : |
| Other physical details | digital, PDF file(s). |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Communication, Society and Politics |
| 500 ## - GENERAL NOTE | |
| General note | Access provided by Cambridge University Press as part of Cambridge Core. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Title from publisher's bibliographic system (viewed on 19 Apr 2017). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising, Political. |
| 9 (RLIN) | 64521 |
| Topical term or geographic name as entry element | Public relations and politics. |
| 9 (RLIN) | 64522 |
| Topical term or geographic name as entry element | Communication in politics. |
| 9 (RLIN) | 64523 |
| Topical term or geographic name as entry element | Campaign management. |
| 9 (RLIN) | 64524 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Cambridge University Press, |
| Relator term | publisher. |
| 9 (RLIN) | 64525 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| International Standard Book Number | 9780521836685 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Communication, society, and politics. |
| 9 (RLIN) | 64526 |
| Uniform title | Cambridge core. |
| 9 (RLIN) | 64527 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Cambridge University Press |
| Uniform Resource Identifier | <a href="https://doi.org/10.1017/CBO9781139046107">https://doi.org/10.1017/CBO9781139046107</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | eBooks |
No items available.