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Marketing management : (Record no. 8658)

MARC details
000 -LEADER
fixed length control field 00557nam a2200181 a 4500
001 - CONTROL NUMBER
control field sulb37652
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130317s1994 nyua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071133224
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-SySUS
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Guiltinan, Joseph P.
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title strategies and programs /
Statement of responsibility, etc. Joseph P. Guiltinan, Gordon W. Paul.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1994.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 480 p. :
Other physical details col. ill. ;
Dimensions 24 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Paul, Gordon W.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from
    Dewey Decimal Classification     Central Library, SUST Central Library, SUST General Stacks 20/03/2013   658.8 GUM 0037651 11/09/2022 1 20/03/2013
    Dewey Decimal Classification     Central Library, SUST Central Library, SUST General Stacks 20/03/2013   658.8 GUM 0037652 20/03/2013 2 20/03/2013