Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 2152

003 - CONTROL NUMBER IDENTIFIER

• control field: BD-SySUS

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20130228042128.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 130228|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: BD-SySUS
• Transcribing agency: BD-SySUS

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Marketing.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (BD-SySUS)2834: McCarthy, E. Jerome (Edmund Jerome) 2151, Essentials of marketing, c1991.