Consumer behavior II [electronic resource] : the meaning of consumption / edited by Margaret K. Hogg.

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Material type: Text

TextSeries: SAGE library in business and managementPublication details: London : SAGE, 2006.Description: 1 online resource (3 v.) : illISBN:

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Contents:

v. 4. Advertising and consumption -- v. 5. Possessions, brands and the self -- v. 6. (Sub)cultures of consumption.

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Volume numbering continues from Consumer behavior I.

v. 4. Advertising and consumption -- v. 5. Possessions, brands and the self -- v. 6. (Sub)cultures of consumption.

Includes bibliographical references.

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