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Problems in marketing [electronic resource]. : applying key concepts and techniques / Luiz Moutinho & Charles Chien.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles, [Calif.] ; London : SAGE, c2008.Edition: 2nd edDescription: 1 online resource (xiii, 322 p.)ISBN:
  • 9781446220948 (ebook) :
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .M67 2008
Online resources:
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Originally published as by Luiz Moutinho. London: P. Chapman 1991.

Includes bibliographical references and index.

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