Problems in marketing [electronic resource]. : applying key concepts and techniques / Luiz Moutinho & Charles Chien.
Material type: TextPublication details: Los Angeles, [Calif.] ; London : SAGE, c2008.Edition: 2nd edDescription: 1 online resource (xiii, 322 p.)ISBN:- 9781446220948 (ebook) :
- 658.8 23
- HF5415 .M67 2008
No physical items for this record
Originally published as by Luiz Moutinho. London: P. Chapman 1991.
Includes bibliographical references and index.
There are no comments on this title.