Strategic brand management for B2B markets [electronic resource] : a road map for organizational transformation / Sharad Sarin.
Material type: TextPublication details: Delhi ; London : SAGE, 2010.Description: 1 online resource (xix, 262 p.) : illISBN:- 9781446270271 (ebook) :
- 658.827 23
- HF5415.1255 .S37 2010
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Includes bibliographical references and index.
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