How to use advertising to build strong brands [electronic resource] / edited by John Philip Jones.
Material type: TextPublication details: Thousand Oaks, Calif. ; London : SAGE, c1999.Description: 1 online resource (394 p.) : illISBN:- 9781452231396 (ebook) :
- 659.1 23
- HF6161.B4 H69 1999
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Includes bibliographical references and index.
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