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New product and services development [electronic resource] / edited by Hubert Gatignon.

Contributor(s): Material type: TextTextSeries: SAGE library in business and managementPublication details: Los Angeles, [Calif.] : SAGE, 2011.Description: 1 online resource (4 v.) : illISBN:
  • 9781446262665 (ebook) :
Subject(s): DDC classification:
  • 658.575 23
LOC classification:
  • HF5415.153
Online resources:
Contents:
v. 1. Innovating new products and services -- v. 2. Orienting the firm for promoting innovations -- v. 3. Organizing to innovate -- v. 4. Launching new products and services.
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v. 1. Innovating new products and services -- v. 2. Orienting the firm for promoting innovations -- v. 3. Organizing to innovate -- v. 4. Launching new products and services.

Includes bibliographical references.

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