Product planning essentials [electronic resource] / Kenneth B. Kahn.
Material type: TextPublication details: Thousand Oaks, Calif. ; London : SAGE, c2001.Description: 1 online resource (viii, 254 p.) : illISBN:- 9781452220376 (ebook) :
- 658.575 23
- TS170 .K34 2001
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Includes bibliographical references and index.
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