Welcome to Central Library, SUST
Amazon cover image
Image from Amazon.com
Image from Google Jackets

Service marketing [electronic resource] / edited by Steve Baron.

Contributor(s): Material type: TextTextSeries: SAGE library in marketingPublication details: Los Angeles, [Calif.] : SAGE, 2010.Description: 1 online resource (4 v.) : illISBN:
  • 9781446263426 (ebook) :
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HD9980.5 .S42517 2010
Online resources:
Contents:
v. 1. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

v. 1. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.

Includes bibliographical references.

There are no comments on this title.

to post a comment.