Service marketing [electronic resource] / edited by Steve Baron.
Material type: TextSeries: SAGE library in marketingPublication details: Los Angeles, [Calif.] : SAGE, 2010.Description: 1 online resource (4 v.) : illISBN:- 9781446263426 (ebook) :
- 658.8 23
- HD9980.5 .S42517 2010
v. 1. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
Includes bibliographical references.
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