Developing a market orientation [electronic resource] / Rohit Deshpand�e, editor.
Material type: TextPublication details: Thousand Oaks, Calif. ; London : SAGE, c1999.Description: 1 online resource (vii, 320 p.) : illISBN:- 9781452231426 (ebook) :
- 658.83 23
- HF5415.2 .D44 1999
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Papers originally published as Marketing Science Institute working papers.
Includes bibliographical references and index.
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